All professionals in dental practice pursue the goal of contributing to the improvement of comfort and esthetics  of their contemporaries and dental implantology, a recent science, plays a crucial role in the pursuit of this aim. But  we really have  a duty to ask ourselves about the methods used that come with this expansion and what must be called a market. Without succumbing to naivety , it should simply be recognized that manufacturers and practitioners can increase their income without , nevertheless, selling their souls to the devil. Since finally, the health of patients must remain the primary  concern. This requirement must depend on reliable practices, quality training courses, and sound materials. It is at this cost and at the cost of more rigorous  monitoring , including that done  by the citizen himself that errors, with sometimes dangerous consequences , may be avoided.